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MAN OR MOUSE
![Screenshot_20221102-192139_Photos[1]_edited.jpg](https://static.wixstatic.com/media/9fc826_da81a738441a4c34b1b75904e49c6949~mv2.jpg/v1/crop/x_0,y_202,w_1080,h_433/fill/w_1080,h_330,al_c,q_80,enc_avif,quality_auto/Screenshot_20221102-192139_Photos%5B1%5D_edited.jpg)
ART OF
MIND
Visual/ Brand Identity, Culturepreneurship, Market Research, pitching, prototyping
BRIEF:
AIM-
. Create something humorous and light-hearted without the clichés.
. To make people laugh and show them something unexpected.
. Promote the workshop
My role: To establish the Visual Identity, market the brand, conduct target audience research, provide graphic material, teach the workshop
IDEA:
Start our own business? No problem. We've already found the gap!
Although done, there was no need to run a field test to find out that 100% of our responders have experienced a mental health challenge such as anxiety or depression post lockdown The idea was to create a paint and sip workshop for students who struggle with mental health in Uni and are looking for a safe space to come drink cheap wine, paint and network with like-minded peers.
Collective Members: Myself, Rony junior El Daccache and Kashif Shonuyi
INSPIRATION:
INSPIRATION: Enola Holmes poster, The Great Gatsby series and Victorian collage
THEME: playful, quirky and unique as well as expressive
EXECUTION:
LOGO-
I was inspired by the butterfly flying out of a head. I figured that the unique and colourful butterflies symbolise expressing our mental health struggles in a beautiful and cathartic way that both generalises and differentiates the broad range of mental health.
![Screenshot_20221030-014532_WordPress[1].jpg](https://static.wixstatic.com/media/9fc826_07b6dbe927044282ae5427f61754496f~mv2.jpg/v1/crop/x_0,y_644,w_1080,h_1078/fill/w_491,h_490,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot_20221030-014532_WordPress%5B1%5D.jpg)
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