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PENGUIN PARADE

Visual Identity and Advertising Campaign, Graphic Design, AR, Video Editing 

Promotional Penguin Parade Trailer Ad
" It's Not all Black and White " 

BRIEF:

Reimagine the role of books, reading and authors for school students in the UK. (11-18) and enable young adults to engage in a wider range of books and authors who reflect a diverse and inclusive society. No matter the idea. Penguin should be at the heart of it. 


Our solution involved empowering our target audience to celebrate authors and books that promote diversity by organizing a Penguin Sculpture Parade in London. The parade aims to raise awareness and promote inclusivity in literature.

We implemented a
competition in every Secondary School in the city, tasking students with designing a penguin sculpture representing a book that resonates with them. The winning design from each school will be showcased in the parade. Additionally, we will launch a social media campaign to engage the public in locating and visiting each penguin statue in London.

IDEA:

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EXECUTION:

PENGUIN PARADE:
these forms are to be handed out to every secondary school in London. The student candidate with the winning design wins the chance to paint the penguin sculpture representing their school with the student who won second place.

Audience/ passers by who scan the QR code on a sculpture will then by signed on to take part in the parade. a
linked email will provide an image of penguins diverse reading list 

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AR FILTER: 
I designed a designated filter animation to make it easier and more fun to search for books part of the penguin publushed diversity list. An easily shareable and interactive way to encourage social media driven teens. 
 

POSTER:
I designed a promotional poster to increase campaign awareness and drive traffic on social media. The message conveyed is that there are various perspectives and stories, not limited to just a few. It reflects a fresh start and a new viewpoint in the realm of literature, incorporating a touch of color.

Contact

London

Westbourne Park Road 

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Gurlshannassir@gmail.com

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looking forward to hearing from you!

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