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PURE

Photography, 3d fine art, Graphic Design and Video/ Interview 

MANIFESTO DEFINITION: A visual expression of any sort to convey a message or a topic that a creative of some kind cares about. 

BRIEF: 

Create a manifesto exploring the crime of FGM in UK. The project consists of a logo, live sculpture, video, poster and a photograph. 

AIM: 

To create visual assets for the UKs honour based violence awareness organisation. This organisation travels the world lecturing government houses, schools, hospitals and police offices on harmful cultural practices. 
The Manifesto video is to be shown in Grammar Schools, UK police department and The House of Westminster as part of the awareness organisation 

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INSPIRATION: 

​My mother is a lecturer on awareness of honour-based violence and Female Genital Mutilation (FGM). I was raised in a environment influenced by various traditional beliefs prevalent in Eastern cultures, some of which are considered regressive and endorse gender inequality. Witnessing women in our community being subjected to mutilation as a cultural practice was commonplace. This directly inspired 100% PURE

EXECUTION:

AWARENESS AD- This consists of an interview with an awareness lecturer, whiteboard animation and a live demonstration a cutting taking place on the sculpture. The vide aims to target young people. The video is intended to appeal to a younger audience and is suitable for presentation in schools, as it is during this age group's formative years. It is crucial to present this information truthfully and without any form of sugar-coating.

LIVE SCULPTURE- I dedicated a significant amount of time to researching various vaginal sculptures and depictions of vulvas, with a focus on themes of endurance and sexuality. My innovative approach involved incorporating materials such as animal blood, plasticine for flesh, a syringe, silicone for skin, and a cast of a child's legs. The objective was to create a live cutting scene, eliminating the need for  imaginations as the experience unfolds before their eyes.

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PHOTOGRAPH/POSTER- The objective was to depict the anguish and distress experienced by the child victim in a poignant manner, in contrast to the use of more delicate symbols such as sewn vulvas. The intention was to authentically portray the suffering of the victim and communicate a message to those in her immediate surroundings. 
 

Contact

London

Westbourne Park Road 

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Gurlshannassir@gmail.com

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looking forward to hearing from you!

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